Mama macht Markt + Munich Fashion Week 2026
The Spotlight You Deserve.
Our Makers. Our Moment. Munich Fashion Week MmMarket.
Women entrepreneurs don't need permission. They need platforms. They need visibility. They need the spotlight they've earned.
That's what drove us to create something unprecedented at Munich Fashion Week 2026: a celebration of women-led businesses, told through runway moments and carefully curated markets. This wasn't about fitting into existing spaces—it was about building new ones.
It started in April with our Spring Vibes and the launch of Mama Macht Runway—our first-ever opportunity for mothers and women entrepreneurs to step onto a professional runway. We held a casting call, selected two extraordinary Mamas, and gave them something many never get: the stage, the spotlight, and the validation that comes with it.
But we didn't stop there.
In August, those two women walked the runway at Munich Fashion Week—a moment that proved what happens when we invest in each other's dreams.
And then came the market.
For three days, the Munich Marriott City West became more than a venue. It became a bridge between communities that rarely intersect.
18 female-owned brands traveled from across Germany—from Munich and Stuttgart to Hamburg and Berlin—to claim their space at Munich Fashion Week.
They brought jewelry, fashion, accessories, and vision. They brought the stories that don't always make it into mainstream fashion spaces. They brought you—a community that shows up for each other.
Why This Matters
Most markets ask women entrepreneurs to compete in isolation. Mama Macht Markt asks us to build together.
This collaboration proved that visibility isn't a luxury—it's a right. That community isn't competition. That when women entrepreneurs get the platform they deserve, magic happens.
This is what happens when we bridge communities and refuse to shrink. This is what's possible when women show up for women. This is Mama Macht Markt.
Our deepest gratitude to Perfect Runway and Munich Fashion Weekfor making this dream a reality. We can't wait to do it all again—bigger and bolder—in 2027.
And here's what truly moved us: one of our designers didn't just showcase at the market. We helped her secure an exclusive runway show during Munich Fashion Week, elevating her from exhibitor to headliner.
APPLY NOW!
All applications are binding. Alle Bewerbungen sind verbindlich.
Your work deserves to be seen by the industry’s best.
Applications are Closed.
FAQs
Who are the audience & visitors?
1
According to Munich Fashion Week’s own planning, they expect at least 3,000 guests across the entire event. The weekend of August 7–9 is their main premiere block, for which they invite a curated group of stylists, influencers, fashion editors, press, boutique owners, and buyers, in addition to the general audience purchasing tickets through their website. This mix creates a strong combination of consumer visibility and industry reach.
Will my brand be promoted?
2
All participating brands will be promoted through multiple channels. We will feature the 12 selected brands on Mama macht Markt via Instagram and our newsletter — both before the event and again afterward as part of our Fashion Week recap. These features are coordinated together with Munich Fashion Week and Perfect Runway to ensure aligned and maximized visibility.
Will I be able to network & create industry connections?
3
The market area will be visited by guests, including VIPs and invited industry professionals. This naturally creates opportunities to talk about your brand, your materials, and your craftsmanship. We encourage exhibitors to include an interactive element in their space — something tactile or experiential — as it helps draw guests in and opens the door for meaningful conversations.
Will furniture be provided?
4
Tables and chairs will be provided. Once you’ve filled out the form, we will send you the list of available furniture. You are, of course, welcome to bring your own props and structures that will help tell the story of your brand more.
The combination of a premium audience, multi‑channel promotion, and direct interaction with guests makes this format a valuable opportunity for brands looking to strengthen both B2C visibility and B2B relationships, without the pressure of a traditional trade fair.
Criteria for Makers
Interaction Station — Your space must showcase your products and preferably offer a hands‑on or experiential element that lets guests engage with your craft, process, or story.
Exclusive Selection of 12 Makers. We will curate only 12 exceptional brands. Together, we’ll co‑create an immersive marketplace inside a 250 m² space of Munich Fashion Week Market by Mama macht Markt at the Marriot Hotel during August 7-9.
Application — All submissions are reviewed and subject to approval.
Carefully read the AGBs.