Showcase Your Brand at Munich’s Biggest Fashion Event

Mama macht Markt at Munich Fashion Week.

Our Makers. Our Moment. Munich Fashion Week MmMarket.

This is your chance to put yourself and your brand in the spotlight. From August 7–9 at the Marriott Munich City West, Mama macht Markt brings an immersive marketplace to Munich Fashion Week featuring fashion, accessories, and standout pieces created by the incredible women in our community.

Showcase your products in front of the who’s who of the industry, connect with buyers, stylists, press, and fellow creatives, and open doors to opportunities that only happen at Munich’s biggest fashion event.

APPLY NOW!

All applications are binding. Alle Bewerbungen sind verbindlich.

Your work deserves to be seen by the industry’s best.

FAQs

Who are the audience & visitors?

1

According to Munich Fashion Week’s own planning, they expect at least 3,000 guests across the entire event. The weekend of August 7–9 is their main premiere block, for which they invite a curated group of stylists, influencers, fashion editors, press, boutique owners, and buyers, in addition to the general audience purchasing tickets through their website. This mix creates a strong combination of consumer visibility and industry reach.

Will my brand be promoted? 

2

All participating brands will be promoted through multiple channels. We will feature the 12 selected brands on Mama macht Markt via Instagram and our newsletter — both before the event and again afterward as part of our Fashion Week recap. These features are coordinated together with Munich Fashion Week and Perfect Runway to ensure aligned and maximized visibility.

Will I be able to network & create industry connections?

3

The market area will be visited by all guests, including VIPs and invited industry professionals. This naturally creates opportunities to talk about your brand, your materials, and your craftsmanship. We encourage exhibitors to include an interactive element in their space — something tactile or experiential — as it helps draw guests in and opens the door for meaningful conversations.

Will furniture be provided?

4

Tables and chairs will be provided. Once you’ve filled out the form, we will send you the list of available furniture. You are, of course, welcome to bring your own props and structures that will help tell the story of your brand more.

The combination of a premium audience, multi‑channel promotion, and direct interaction with guests makes this format a valuable opportunity for brands looking to strengthen both B2C visibility and B2B relationships, without the pressure of a traditional trade fair.

Criteria for Makers

  • Interaction Station — Your space must showcase your products and preferably offer a hands‑on or experiential element that lets guests engage with your craft, process, or story.

  • Exclusive Selection of 12 Makers. We will curate only 12 exceptional brands. Together, we’ll co‑create an immersive marketplace inside a 250 m² space of Munich Fashion Week Market by Mama macht Markt at the Marriot Hotel during August 7-9. Weekend days and main show schedule of Munich Fashion Week.

  • Application — All submissions are reviewed and subject to approval.

  • Carefully read the AGBs.

Market Schedule:

August 7: 15:00 - 22:00

August 8: 12:00 - 20:00

August 9: 12:00 - 20:00