Our Team
Gelyn Welle Founder & CEO
Meet Gelyn (jeh-leen) - strategic mind, collaborative leader and slightly over-caffeinated nerves of foundHerMARKt.
Originally from Manila, Philippines, is a global entrepreneur and brand strategist with roots in advertising and finance. Her career spans Shanghai, where she consulted for luxury brands like Cartier, Luxottica and Dolce & Gabbana on how to elevate their customer experience, and Mexico, where she launched a marketing consultancy. In 2020, she founded Polkaducks in Germany and in 2024 in the Philippines and serves as its President.
In 2025, she launched Mama macht Markt and became the founder and CEO of foundHerMarkt—initiatives supporting women in various stages of their lives. Now based in Munich with her family, Gelyn continues to build businesses fueled by creativity, community, and connection.
What drives her: Everything she does is inspired by her daughter. She’s her reason, and her daily reminder to build a world that’s safer, kinder, and more welcoming for the next generation. Gelyn hopes her daughter grows up seeing women work together, cheer each other on, and lead with heart.
Gelyn’s motto: Kindness is both a choice and highly contagious. So is courage. Pass it on.
Photo by: Ziska Thalhammer
Jessica Brown COO
Meet Jess – storyteller, community builder, and the operational heart behind foundHerMARKt.
Originally from Dallas, Texas, Jess took a leap of faith 10 years ago and moved to Germany with her husband. During her decade in Germany, Jess earned both her bachelor's and master's degrees in Technology and Management from the Technical University of Munich, all while navigating life in a new country and language. Her diverse career path has taken her through graphic design, finance, and tech – each experience adding another layer to her unique perspective on business and creativity.
Today, Jess combines her passions as a freelance book editor and writer, helping others tell their stories, while serving as Chief of Operations for Mama macht Markt. Her superpower? Taking big visions and turning them into reality, one thoughtful detail at a time.
What drives her: The belief that every woman has a story worth telling and a business worth supporting. Whether she's editing a manuscript or planning community events, Jess is all about creating spaces where authentic connections can flourish.
Jess's motto: Great things happen when you combine Southern hospitality with German efficiency – and add a healthy dose of creativity to the mix.
Photo by: Ziska Thalhammer