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FoundHer Series : Launch Lab
For Women Ready to Take Action
Sunday, February 22, 2026 | 13:30 -19:30
Canela Art Studio • 28 Innere Wiener Str. 81667 München
JUMP TO: Intro + Details | The Experience | The Workshop+ Faciliatators | The Space | Get Tickets
Sunday
February 22, 2026
13:30-20:00
Canela Art Studio • 28 Innere Wiener Str. 81667 München
A One-Day Hands-on Workshop for Women Ready to Start Their Business
You’ve had the idea. Now it’s time to build strategy. Leave with more than a business plan—leave with a renewed belief in yourself.
Only 20 Spots Available!
Are you tired of feeling invisible in the market?
Do you want to finally package your brilliance into offers that sell?
Is it time to execute with focus and grow your reach without burnout?
Launch Lab is designed for international women entrepreneurs who want to build businesses that stand out, scale up, and sustain.
Guided by powerhouse coaches you’ll learn:
Positioning – How do you carve your unique space in a crowded market?
Offers – What irresistible value can you create for your clients?
Website – Is your digital home working for you or against you?
Execution – How do you move from ideas to consistent action?
Reach – What strategies will expand your impact and visibility?
This isn’t just theory. It’s a hands-on, holistic approach for service providers who want more than a website—they want a profitable, sustainable business online.
✨ Expect clarity, confidence, and community. You’ll leave with practical tools, fresh energy, and a roadmap that feels aligned with your vision.
Launch Lab isn’t for everyone—it’s designed for a select circle of 20 international women entrepreneurs ready to rise. This intimate format ensures you get personalized guidance, direct feedback, and the kind of connections that only happen in small, powerful groups.
What You’ll Experience
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Full-day workshop access
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Catered Networking Hour
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All-day snacks & drinks
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Goodies from our amazing supporters
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Child-care upon request
The Workshop + Facilitators
13:00 - 13:30
Welcome
Cracking the German Code: USP That Works
13:30 - 15:00
Strengthen your USP inline with the German cultural mannerism
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From USP to Erfolg: Winning in Germany
Want to stand out in the German market? This interactive workshop helps you strengthen your Unique Selling Proposition (USP) while aligning with the subtle cultural mannerisms that shape success in Germany. Learn how to make your business truly unique, adapt to unwritten rules, and position yourself with confidence in one of Europe’s most dynamic economies.
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Alexandra is a Dipl. Betriebswirtin, Start-Up Coach, and Certified Business Coach with a strong background in sales and marketing. As the owner of Riad11.com, she combines entrepreneurial vision with hospitality experience. Born and raised in Bavaria, Alexandra has lived and worked across four continents, bringing a truly global perspective to her work. Beyond her professional achievements, she is a proud mother of two boys, balancing business leadership with family life.
Linkedin →
Website →
Break
15:00 - 15:15
Set your online business up for success using the POWER framework.
15:15 - 16:45
Positioning, Offers, Website, Execution & Reach.
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A holistic approach for service providers to not just launch a website, but grow and manage a profitable and sustainable business online.
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In her 25 year design career Eleanor has done everything from book compositing to designing web and mobile apps to methodology and agile process design for global creative teams. She’s worked on projects for clients such as Chronicle Books, Rizzolli, Vodafone, BMW, Audi, Bosch-Siemens Hausgerät, T-Online, and More.
She left corporate life in 2010 to start her own online eCommerce business selling printable stationery. Her work was noticed by Goop, Martha Stewart, The New York Times and Pottery Barn Kids. Now she helps experts, thought leaders and authorities with digital strategy as well as launching and managing their online presence.
Website →
Linkedin →
16:45 - 17:00
Break
No More Small Talk: Expanding your network with Intention
17:00 - 19:00
Build Connections that count
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A practical and dynamic space to connect authentically and strategically. In this workshop, you’ll explore key tools to introduce yourself with clarity, move beyond small talk, and create meaningful, high-value connections. Through guided exercises and interactive activities, you’ll gain confidence, expand your circle through key relationships, and learn how to network in a way that feels natural, aligned, and true to you.
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Adela is a multidisciplinary communications expert working at the intersection of brand building, strategic communication, and entrepreneurship. As the founder of Belovia and with extensive experience as a PR & Communications Director, she has spent years creating meaningful connections between brands, people, and communities in international environments.
Her work focuses on turning conversations into key connections, helping professionals communicate with clarity, confidence, and intention. Through this workshop, she brings a human-centered approach to networking—moving beyond small talk to build relationships that support genuine growth, collaboration, and long-term value.
Instagram →Linkedin →
19:00 - 20:00
FoundHer Lounge: Mix & Mingle
End the Launch Lab on a high note with Mix & Mingle, a hands-on networking session. Together with foundHer Launch Lab and Adela, we’ll mix mocktails and cocktails while mixing conversations—because sometimes the best ideas flow when the glasses do, too.
Expect courage, and connections that last beyond the night.
Your Single Ticket Includes:
✔️ Full-day workshop access
✔️ All materials
✔️ Catered 1 hour networking Session
✔️ All-day snacks & drinks
✔️ Goodies from our amazing supporters
✔️ Child-care upon request maximum 3 children on-site
You’ll walk away with:
A crystal-clear USP – sharpened to stand out authentically in the German and international market.
Irresistible offers – packaged in a way that attracts and converts clients with ease.
A website strategy – not just a digital presence, but a tool that works for your business growth.
Execution roadmap – practical steps to move from ideas to consistent, focused action.
Expanded reach strategies – tools to grow visibility and impact without burning out.
Authentic networking skills – confidence to connect beyond small talk and build high-value relationships.
Personalized feedback – direct guidance from Alexandra, Adela, and Eleanor tailored to your business.
Global sisterhood connections – bonds with 19 other international women entrepreneurs who share your drive.
Confidence boost – clarity and courage to step into your next level with ease.
Other Ticket Options:
Launch Lab + Glow Up Studio Ticket
Enjoy all the benefits of a Single Ticket—plus access to both the Launch Lab and Glow Up Studio at a special bundled rate.
2-for-1 Buddy Ticket
Share the experience! Get all the perks for you and a friend, together at a discounted price.
Only 20 Spots Available!
Get Tickets
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Glow-Up Studio & Launch Lab Series
By purchasing a ticket to any foundHer MARKt workshop, you agree to the following terms:
1. Ticket Policy
• All ticket sales are non-refundable, but tickets are transferable.
• To transfer your ticket, please email us at community@mamamachtmarkt.de with the name and contact details of the new attendee at least 72 hours before the event.
• Transfers are subject to approval and availability.
2. Event Rescheduling
• In the case of circumstances beyond our control (e.g., extreme weather, public health emergencies, government restrictions), the event may be postponed.
• A new date will be announced within 15 days of cancellation.
• Tickets will automatically be valid for the rescheduled date.
3. Workshop Agenda
• Our workshops are designed to be personalized and dynamic, and agendas may be subject to change.
• If a guest expert is unable to attend due to emergency or unforeseen circumstances, a qualified replacement will be provided.
4. Photography & Media
• By attending, you consent to being photographed or filmed during the event.
• These materials may be used for marketing and promotional purposes by foundHer MARKt UG (haftungsbeschraenk)
• If you prefer not to be included in media, please notify our team upon arrival.
5. Personal Responsibility
• Our workshops may include physical or emotional activities such as meditation, movement, or expressive art.
• Participation is voluntary, and attendees are responsible for their own well-being and boundaries.
6. Code of Conduct
• We are committed to creating a safe, inclusive, and respectful space.
• Discrimination, harassment, or disruptive behavior will not be tolerated and may result in removal from the event without refund.
Want to start with inner clarity first?
Explore Glow-Up Studio to help you focus with your launch.
(Bundle Ticket Options Available)